The platform is rolling out a new feature that allows them to lessen the volume of artificial intelligence-produced content appearing in their feeds. This step comes as the platform disclosed that it currently hosts over 1 bn AI-generated clips.
Testing and Rollout
The update is undergoing trials over the following weeks before a global launch. This development comes amid a surge in content created by AI, spurred by new AI video creators.
AI Content on Other Platforms
It has been noted that approximately 10% of the most rapidly expanding content creators on a popular video site exclusively feature AI-generated videos. A large amount of this material is considered mass-produced AI material, a label for inferior, bulk-generated content that is often illogical or bizarre.
“We know from our community that numerous viewers like content created using AI tools, ranging from digital art to educational videos, and we want to provide users the option to adjust the amount of that, based on their own choices,” said a company executive.
Scale of AI Content
The platform disclosed that there are now over a billion videos on its network tagged as AI-generated. Collectively, over 100 m pieces of content are added to the platform each day, making AI content a minor percentage of its overall inventory.
User Control Features
Viewers will be capable of decrease or raise the volume of AI content they watch by using the topic control feature in the application and picking AI-made media. Further subjects that are already be modified under the setting include politics, clothing, aesthetics, and movement.
Content Labeling and Policies
Its policies mandate users to tag “realistic” AI-generated content, and it prohibits harmful deepfakes of well-known individuals or crisis events. Any realistic AI-generated clip that is unmarked can be removed under its user guidelines.
In addition, the platform will henceforth attach an “AI-made” label to content created with its built-in AI features, or detected by an industry-wide initiative for identifying content made by AI. This step is aimed to stop users from attempting to bypass the labeling process.
Educational Initiatives
The platform is also establishing a $2 million AI literacy fund for experts and groups to produce informative material about ethical AI use. This project will benefit charitable organizations specializing in teaching programming and robotics.
Content Safety Approach
TikTok has supported its moderation strategy, during controversy over intentions to cut jobs for numerous safety staff in the United Kingdom. TikTok is set to reduce a significant number of roles in its user protection team in the UK capital, with worker representatives and online safety experts voicing alarm that humans are being replaced by AI moderation.
A senior executive stated that people-led review would remain essential, but artificial intelligence can safeguard staff by eliminating the most distressing content prior to it is viewed by humans. The company stated a significant reduction in disturbing and violent content handled by human moderators over the previous year due to the use of its machine learning processes.
It is vital to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to limit contact with unsafe media as quickly as possible, which is the area in which a lot of the machine support is making a difference work at speed.”
